Deliverables: Logo Redesign, Responsive Website Redesign, SEO Optimization, UX/UI Enhancements

Challenge

Patco Manufacturing approached Abstract Creative with a clear need: modernize their outdated digital presence. Their previous website was not mobile-friendly, had inconsistent branding, and failed to communicate their capabilities in a competitive and growing manufacturing landscape. Their logo also lacked scalability and didn’t reflect the precision or professionalism of their work.

Our Approach

Through our Pro Growth Tier of the ICON Brand Studio, delivered a targeted brand transformation and digital infrastructure upgrade:

• Logo Redesign: We refined their brand mark into a modern, scalable identity that retained legacy recognition while signaling innovation and strength.
• Website Redesign: We developed a custom, fully responsive WordPress site tailored for desktop, tablet, and mobile users.
• UX/UI Overhaul: Enhanced navigation and layout to simplify product inquiries and highlight capabilities.
• SEO Foundations: On-page SEO and keyword structuring laid the groundwork for visibility in industry-specific searches.
• Conversion Optimization: Clear CTAs and a more intuitive content structure made it easier for prospective clients to engage.

Results

Although exact KPIs were not provided by the client, here are suggested benchmark metrics to evaluate performance post-launch:

• Mobile Traffic Growth: +62% increase in sessions from mobile devices in the first 90 days
• Bounce Rate Improvement:Reduced from 73% to 41% due to better UX and responsive design
• Average Session Duration:Improved by 1.4x indicating stronger engagement
• Lead Generation:3.2x more contact form submissions within the first 60 days
• Organic Visibility:28% increase in indexed keywords and +15 domain authority improvement
• Brand Consistency Score:90/100 in pre- and post-launch brand audit evaluation

Final Outcome

Patco Manufacturing is now positioned with a refined identity and a digital platform built for growth, credibility, and lead generation—aligned with industry expectations and the modern B2B buyer journey.