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The Kinsmen Group

As a startup in the high-stakes world of document services and enterprise information systems, The Kinsmen Group needed more than just a logo — they needed a brand strategy engineered to scale. Abstract Creative partnered with the founders from day one, positioning the company as a credible leader from launch through growth.

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Challenge

The Kinsmen Group entered a complex, competitive industry with legacy players and outdated user experiences. They needed a full-spectrum identity system, a digital-first experience, a scalable service architecture, and a marketing engine that would allow them to grow on autopilot.

Our Solution

Utilizing our Market Authority Tier of the ICON Brand Studio, we delivered an end-to-end transformation:

The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

IDENTITY — Brand Development

  • Brand DNA: Purpose, vision, and positioning aligned with a modern, digital-first philosophy
  • Visual Identity System: Logo, typography, color palette, brand guide
  • Tone & Voice: Professional, confident, and future-focused
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COMMUNICATION — Messaging & Structure

  • Messaging Playbook: Value proposition, brand story, service descriptions
  • Funnel Copywriting: Landing pages, lead magnets, email sequences
  • Sales Collateral: Decks, brochures, and LinkedIn-ready outreach messaging
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OPTIMIZATION — UI/UX + Site Development

  • Fully responsive, SEO-optimized website
  • Service Architecture: Clear, scalable structure for consulting, training, and technology services
  • Lead Generation System: Integrated CRM, lead scoring, and automation triggers
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NAVIGATION — Marketing & Performance Strategy

  • Funnel Strategy: Built sales funnels with lead capture and nurture workflows
  • PPC & Retargeting Setup: LinkedIn Ads + Google Ads with monthly campaign oversight
  • Performance Dashboards: Custom KPIs tracking contracts, leads, and conversions

Impact

Since launch in 2017, The Kinsmen Group has:

  • Generated over $3.2M in signed contracts
  • Attracted 20,000+ qualified leads through digital funnels alone
  • Maintained continuous growth support through retained consulting and quarterly brand audits

Ongoing Support

We continue to support Kinsmen with:

  • Quarterly performance audits
  • Funnel optimizations and retargeting strategies
  • UX updates as the platform scales

Tools Deployed

  • Salesforce CRM
  • WordPress CMS
  • Figma for UI/UX
  • Google Analytics and Data Studio for KPIs
  • Adobe CC for brand assets
Our Case Studies

See the ICON Method in Action

Explore real transformations powered by The ICON Method. From brand clarity and systemized messaging to performance-driven growth strategies, our case studies reveal how we help businesses align, scale, and stand out.

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Kinsmen Group: Scaling Fast with Strategic Brand Transformation

As a startup in the high-stakes world of document services and enterprise information systems, The Kinsmen Group needed more than just a logo... Read More

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Muscle Rehab: Athlete-Focused Branding with Shelf Impact

Muscle Rehab was entering a crowded recovery market with a niche product: bath bombs designed specifically for athletes... Read More

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Patco Manufacturing: A Digital Evolution

Patco Manufacturing approached Abstract Creative with a clear need: modernize their outdated digital presence... Read More

Let’s Elevate Your Brand with the ICON Method™

Start your transformation journey with Abstract Creative’s proven strategic process.